Keywords in side to use itself designates. This title label is different of métaetikette, but it is interesting to consider it regarding it. Any text sets into the title label (between the parts) appears in the title seaweeds of the sailors, if they look at the web page. Some sailors attach likewise that one, which her in the label of the title in, which adds its own name as for example the InterNet to investigate or placed OPERA of Microsoft. The real text, which you use yourselves in the title label, is one of the most important factors in the way, like Search Engine to decide can to arrange your web page. In addition all main researchers Web the text of your title label will use themselves as the text, which they use themselves for the title of your side in your lists. If you planned its location Web as series of the locations Web or connected sides and not simply a simple Home side, you must be the opinion that each side of your location must be Web Search Engine optimized. The title of each side, i.e. the keywords, you at this side use themselves and the expressions, use you in contents draw traffic at your place. The unique combination of these words and expressions and contents will draw customers, by using different terms and techniques Search Engine, so, i.e. safe that you take all keywords and expression side prisoner, which you have need for each product of service or of information. The in accordance with-loneliest error, which was made by owners of small enterprise, if they plan first its location Web, must their trade names set, or name closes at each title of each side. Indeed the majority of your possible customers does not strive to know the name of your society to 2′ after they looked at your place, and decided it a suffering the book registration is worth. Thus, while you want your trade name in accordance with the Home side, it is probable a verschwendung of valid keywords and from area, in order to place it in accordance with title of each side over your place. To place why the opinion not to be keywords in accordance with kind that your side shows more in the proximity of the surface of the list of Search Engine. By dedicating to the title of the three first positions for keywords, which avoid the decree words, like `, and ‘ is ` on ‘ and the something similar in the optimization of Search Engine crucial.